The members of Fit Associates share a handful of common ideas about research, design, products, and consulting. These values characterize our work, our collaboration with clients, and the value we deliver. They shape the perspective from which we work.
Research for use
Research isn’t a phase. It isn't a goal. It is a means to glean the understanding necessary to deliver products that fit the complexities of life. We are concerned about gathering good data, but we are most serious about what that data means for our clients, for their products, and for the people whose lives will be changed by those products.
Repeatable process, but always invent
We treat each project as a design challenge: design the research, design the experience of research subjects, design the deliverables, design the experience of the team who will use the results. We find ourselves constantly repeating “The Design Process,” and constantly inventing new techniques and new forms.
Meaningful work
Our interest is in understanding human experience, and in understanding the changes that products, services, and environments bring to people’s lives. To the extent it is in our power, we seek to raise the quality of people’s life experience through the effects of our work.
Integrated, not just “user-centered”
Successful products are most reliably created through the integrated efforts of many different disciplines. “User-centered design” brought about a valuable shift in emphasis, but it is not The Answer for product companies. We see ourselves as contributors to the difficult but crucial effort to integrate the concerns and capabilities of design, engineering, marketing, management and operations.
Contact Fit
info@fitassociates.com