Fit is a design research and consulting firm based in Pittsburgh, which works with its clients' teams and managers to make products and processes better. This means we do contextual research, design facilitation, process coaching, interaction and communication design, and a range of customized services that arise through long-term relationships with teams.

Is Fit a design firm? We have deep design experience and we design every day. But we prefer to use our design capabilities not so much as an explicit offering to clients, but as a strong tool in our efforts to conduct high quality research, and to help teams translate research data into good design.

Is Fit a research firm? We are old hands at contextual research. We very much want to help clients understand their products in use, and the complex lives of your customers. But we aren't interested in simply making research reports. We are interested in change. Outcomes. Results.
Fit is an enabler and supporter of design and innovation. If a label is necessary, consider us a “design enablement firm,” or an “innovation support firm.”

Understanding people & products
Fit has deep experience in planning, conducting, and interpreting customer research. We have done this for projects in product strategy, product design, service design and marketing. Our clients seek a good fit between their offerings and the complexities of people’s lives. We provide this throughout the product lifecycle — to discover new opportunities, evaluate concepts and refine existing designs.

Most organizations cannot afford to keep five seasoned researchers on staff. For design firms, agencies, and corporate product teams, Fit provides a "deep bench" of capability in research planning and conduct, data analysis, synthesis, and communication.

Informing design
Our goal is not to produce research reports, but to bring our client teams to the point where they design and build differently because they have clear understanding of the lives of their customers.

Equipping teams
We want to work ourselves out of a job, by helping product professionals, teams and organizations become skilled at understanding their customers, then translating that understanding into design.