Shifting nonprofit strategy from shame to support

A national non-profit campaigned to shift harmful behavior, with little impact. In a “collective story harvest,” managers and staff put their assumptions on hold and listened to the people they sought to influence. The result: a shift from “other” to understanding, and from strategies of shame to offers of support.

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Listening to a local food system

This early effort in system-sensing took us across the entirety of a regional food system: farmers, distributors, local markets and grocery stores, restaurants, manufacturers. The resulting map of relationships and issues transformed their conversation.

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